Thursday, January 21, 2010


CEO Dan Hanrahan reveals the new Celebrity Cruise platform.

PHOTO: Courtesy of Celebrity Cruises

Celebrity Cruises celebrates its 20th Anniversary this year. The cruise line also opened 2010 with a new slogan, Designed for You, which was revealed at a function fittingly held at the Museum of Arts & Design. "What better time than our 20th anniversary to celebrate Celebrity’s history of award-winning services, cuisine and our new brand-defining Solstice Class?" said Celebrity’s President and CEO Dan Hanrahan. "Everything we’ve offered over the course of 20 years and everything we’ll offer in the future, is designed for discerning cruisers." These offerings include new Celebrity Life on board experiences, the world-class cuisine of Chef Jacques Van Staden and an enhanced Captain’s Club loyalty program. "So we’ve summed up our long-time commitment to understanding them and delivering what they want," he continued, "within a new brand platform, Designed for You."

Celebrity Cruises: Designed For You

PHOTO: Courtesy of Celebrity Cruises

The new and enhanced ship designs, services, cuisine and programs stem from the culmination of an extensive six-month exploration process that included a market research survey of nearly 10,000 international cruisers and focus group sessions with past guests and travel partners.

The impressive Solstice Class fleet, for example, which features the Lawn Club, where passengers can enjoy outdoor activities on a manicured lawn on the top deck; the Hot Glass Show presented by the Corning Museum of Glass; Aqua Class, staterooms that share the same deck as the Aqua Spa and incorporate spa elements into the cabin design, as well as assigned seating in the healthy, specialty restaurant, Blu; and the industry’s first application of solar technology; has newly designed staterooms influenced by a panel of women with "unique travel and hospitality insights."

Now it's time to get down to serious business.

PHOTO: G. Summers

The Millennium Class of ships will also receive Solstice Class features. The first to get the new enhancements is Celebrity Constellation. These enhancements range from new programs to restyled staterooms. For example, in the culinary area, there will be the addition of the Italian steakhouse Tuscan Grille, the popular creperie Bistro On Five and a wine bar with a serving system that allows guests to select and serve their choice of wine at the touch of a button.

Celebrity's "Liquid Chef" serves up colorful and tasty cocktails enjoyed on Solstice Class ships.

PHOTO: G. Summers

Hawaiian Lava, Berry Patch and Ginger Mojito.

PHOTO: Courtesy of Celebrity Cruises

The fourth ship in the five-ship Solstice Class fleet will be Silhouette, which like its sister ships, accommodates 2,850 passengers, and features larger staterooms (90% outside and 85% with verandas), spacious bathrooms, several categories of accommodations including Celebrity’s Concierge Class and spa-inspired Aqua Class staterooms.

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